The essays that appear in this section are categorized at contents.
Warning: the word "synergy" does not, and hopefully will not, appear anywhere on these pages.
This is where to go to download some of the essays on this site.
Sales Book
I've decided to add "writing a book on sales" to all the other thinks I'm working on. I can't tell you when or if it will be published, but I thought you might enjoy watching it emerge in real-time.
It's not that there aren't a trillion books out there on selling. There are (well, certainly hundreds). So if you're thinking about jumping to another page because you're pretty sure you've read everything there is on sales, I understand. But having been at selling and teaching others to sell for nearly 25 years, I've convinced myself that I have something useful to say on the topic, particularly if you're new to selling.
The content, as I write it, will be published on this page.
Words, Words, Words
I don't know about you, but most of the words generated on behalf of commerce don’t sound to me like real people write, much less how real people talk. The words have no voice. They have no soul. They’re like the sound of one hand clapping.
None of that's a problem here. I have a point of view, an attitude, and a style, and it's all here in more or less unfettered glory.
There’s not necessarily a logic to the pieces I’ve assembled in this section other than I enjoyed writing them and others have enjoyed reading them.
If you want the latest and greatest (or at least the latest) go to my blog.
Guest Rants
It turns out I'm not the only ranter out there. Who knew! With each passing week and each passing essay, colleagues have returned the favor and sent me their thoughts. Some of these are just too good not to share so I'm going to start posting them. [go]
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Kevin Hoffberg
Last modified:
09/11/06