For the Love of Travel

Much of my professional life these past ten years or so has been punctuated, flavored, spiced, and otherwise marked by travel. It goes with the whole consultant, speaker, writer persona I’ve cultivated (sometimes the order of those words changes), and my brief stint as an executive of a software firm did nothing to alter my airplane borne rhythms.

For the first time in nearly ten years I will not fly over 100,000 miles on United Airlines, its Star Alliance Partners, or on any collection of airlines for that matter. There are probably a lot of reasons why that’s so, and it’s a non-accomplishment about which I have deeply ambivalent feelings. Most of my clients have been on the west coast of the U.S. this year, which has made me well acquainted with the art and science of flying on Southwest Airlines. It’s not that I’m on planes less; it’s just that the ones I’m on don’t go as far.

Part of the attraction of “1K” status is purely competitive on my part. I know it’s goofy to think that flying a lot of

miles means something in and of itself, but there you have it. If you’re going to fly, you might as well have true road warrior status. Beyond the dubious accomplishment of logging all those miles, I can’t honestly say I know what the value of being “1K” really is. Much of the attraction is that I get access to a special phone number that presumably means I wait less on hold when I need something. I can start competing for upgrades to business class earlier than can the proles who only fly 50,000 miles (if you don’t fly that much, forget thinking about upgrades) and stand a decent chance of actually getting one. I get to board first. In theory I get more upgrade certificates faster though I’m not convinced that’s any longer the case. And I get all those miles that I can presumably use to redeem for travel unless I want to use them to fly business class to Europe, in which case there haven’t been those kind of seats available all year. That’s about it.

Air travel has of course gotten to be a much bigger hassle than it used to be. Some airports are better than others, but lately most have figured out how to meet the requirements for more thorough screening without sending

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