Kevin Hoffberg

Running Towards Open Spaces

Author, Speaker, Citizen Farmer 



After a business career that has spanned forty years, I find myself living happily with feet in many worlds. I am proud to serve on both for-profit and non-profit boards. My wife and I are deeply committed to the arts, she as a painter and glass artist, and we as enthusiastic supporters. I still consult with companies on strategy and decision-making. I also write, take pictures, and yes farm.

Since 1977 I have started something like a dozen companies, sold one, closed a few, and consulted with some of the best known companies in the world.

I have also been a senior executive in four companies with global presence, the most recent being Russell Investments where I served as a Managing Director until 2016.

These days my wife and I live on a thriving little farm where we tend 80 chickens and 140 or so fruit trees.



Since 2002 I have published numerous websites and blogs devoted to decision making, motorcycle riding, farming, and my own ruminations. Looking back I can see plainly that while a lot of it has been for commercial purposes, a whole lot more has been me working out in writing (and photos) my own journey and quest to figure out what the heck I'm doing here and why.

This latest version is a greatest hits (with space for more to come) where I'm attempting to pull the major themes and ideas from all those journeys together in one place.