Make Better Decisions. Please.

Decisions aren’t found under a rock. Decision-making is what makes us human. It’s why we have those big frontal lobes. Decision-making is the means by which we most directly attempt to shape our lives.

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Kevin Hoffberg
Who's On First

Baseball fans will be able to date this essay to 1988. I found it on my hard drive while looking for something else. I wrote it about five companies ago, but it’s just perfect given the season.

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Kevin Hoffberg
9.11.01(written the week after)

There is a passage in Job (28: 7) that says: “There is a path that no fowl knoweth, neither hath the raven’s eye seen.” Choose that path. Don’t let another day go by without telling the people you love that you love them, and mean it.

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Kevin Hoffberg
Intentions and Attention

Attention is finite. We only have so much to spend per unit of time. Each distraction chips away at this incredible precious commodity until there isn’t enough left to generate virtuous action. We revert to the creatures of habit that we are, with the resulting drop-off in performance which inevitably results in another round of policies, procedures, communications, and noise urgency.

 Written in 2002.

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Kevin Hoffberg
You Need a Craft

This might be one of my favorite essays from 2002 . . . a massive hat tip to two great musicians, one a gifted teacher, the other the man behind the trumpet in the genre defining band, Tower of Power.  Written in 2002

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Kevin Hoffberg
Our Children Are Watching

In 2002 I was thinking a lot about the ethical storm large companies were caught in, the drums of war in Central Asia, and my own journey towards some as yet to be discovered purpose.  From the title you can tell I was thinking here about ethics.

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Kevin Hoffberg
Giving Thanks . . .

I wrote this on Thanksgiving, 2002, a bit more than a year removed from 9.11.01 . . . a good time to be thinking grateful thoughts, even if the reasons weren't always clear. The list of things I wrote at the end stand up well 15 years later.

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Kevin Hoffberg
Beobush

I wrote this in 2003 as our nation stepped into a war that is still going on today, in the dog days summer, 2017.  It is well worth reading even today.

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Kevin Hoffberg
Omigod, I Think I May Be Getting Stupider

Thomas Jefferson was a big fan of universal public education, rightly believing that ignorance was the breeding ground for tyranny, and education was the first line of defense to freedom and liberty.  In this 2002 essay I explore a series of seemingly unrelated concepts so salve my sense of overwhelm at modernity.

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Kevin Hoffberg
A Brief History of Time

Perhaps nothing defines modern existence, or at least my existence, as does the clock. The computer I’m writing this essay on has one tucked inside somewhere. So do the other five computers we own. My cell phone has one as does my PDA. I have one on my wrist and four or five more like it in my closet. There are another four in the kitchen including the ones blinking away on the oven and the microwave. 

The part about a "PDA" dates this one, right?  First published in 2003 or so.

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Kevin Hoffberg
The Day Time Stood Still

Another entry from the "Way Back Machine," written and published in August  of 2003, shortly after a searing trip to Hiroshima.  I saw the Bomb Dome, was visited by the ghosts of people who left before their time.  I was changed forever.  

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Kevin Hoffberg
For the Love of the Game

A story about the passing in 2003 of a favorite basketball player from my youth, Dave DeBusschere, set me to thinking about basketball and ultimately my relationship with my father.  

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Kevin Hoffberg
Sam I am

An homage to my grandfather, Sam, by way of thinking about my career to that point and where I was going from there.  Another piece from the "Way Back Machine," first published in November of 2003

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Kevin Hoffberg
The Big Themes

I wrote a lot about personal journeys (usually my own) and the search for purpose and meaning in the years following 9.11.01.  This one of the first times I linked Joseph Campbell's Heroic Journey framework with the work I was doing around decision making. 

This was first published in October of 2002

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Kevin Hoffberg