Kevin Hoffberg

Running Towards Open Spaces

Consultant, Author, Speaker, Citizen Farmer, Serial Reinventor, Marketer, Expert in Practice Management 



I have spent a major portion of my life reinventing myself . . . and helping my clients, friends, and colleagues do the same. Since 1980 I have started something like a dozen companies, sold one, closed a few, consulted with some of the best known companies in the world, worked as a senior executive, renovated houses, become a farmer . . . you get the idea. I've had numerous websites over the years devoted to decision making, motorcycle riding, farming, and my own ruminations. Here I'm attempting to pull the major themes and ideas from all those journeys together in one place


I have been writing and blogging for years . . . about decision making, motorcycle riding, farming, sales, marketing, leadership, travel, and more.  This collection contains some greatest hits from the past and my current thinking about reinvention